This book has been prepared for the e twinning project ' Wise Your Technology' on the topic 'Online Shopping Addiction'

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With the modernization process, changing according to the social structure and culture; Consciousness of consumption has also changed in societies. Consumption has become the head of the factors that determine and show social identity rather than just the use of products and services.

Thus; The perception of consumption has gone beyond being an economic perception and has become a social, psychological and cultural perception. With the consciousness of consumption; Marketing activities such as advertising and ways of reaching the consumer have gained much greater importance for brands and businesses

On the other way, the quick changing and developing technology and the resulting widespread internet caused the habits to change and evolve quickly. As an example to this; While mobile phones were used only as a means of communication about 20 years ago, they have become computers, books and magazines that we carry in our pockets today.

Through social media, people watch who is where they are, what they are doing; it started to announce its activities to large masses again through social media, moreover, it internalized it.

AGE

Age is a very big factor in the consumption behavior of the individual about what to choose. Different needs arise in different age ranges, different needs and different styles gain greater importance. The determination of people's needs is formed according to the forms of purchasing behavior and the age ranges, which of the needs will come to the fore and which will remain in the background; In the selection of the product required to meet a specific need, the demands and needs that change with age are effective.

FOR EXAMPLE

-While the preferred shoes for girls aged 5-10 years are flat and orthopedic; A shoe that can be preferred for a woman aged 25-30 can be high heels.

GENDER

Gender is one of the factors affecting the consumption behavior of individuals. has great importance. Individuals, both because of their gender, psychological needs and within the value judgments of society. acting on the existence of gender-oriented characteristics, they develop consumption awareness appropriately. Some products only women's group, some products are bought only by the men's group. is taken.

FOR EXAMPLE

Make up products mostly women It is a product purchased by In addition, both gender groups The different features of the products bought by may be decisive for individuals.

When buying a car While color may be a more important determining factor for women, for early horsepower may be of greater importance.

Various definitions have been used so far for online commerce and There are different views on the definition of online commerce. This This situation makes it difficult to define the concept of online commerce easily. is an element. At the root of these challenges is the uncertainty of the boundaries of online commerce.

lies; but this is not the only reason. speed in communication technologies changes and transformations, these changes are major in the field of online commerce. as a result of innovations and the continuity of these innovations the definitions made lose their validity over time or are insufficient. remains.