This book is for the public about modern markets

    What is a modern market? According to Sinaga (2006), the modern market is a market that is managed in a modern way. Generally found in urban areas, as a provider of goods and services with good quality and service to consumers. Modern markets include malls, supermarkets, Alfamart, Indomaret, and so on. The goods sold here have a variety of different types. In addition to providing local goods, modern markets also provide imported goods. Products traded in the modern market are quality products. Modern markets also have clean and comfortable market conditions. And in terms of price, the modern market has a fixed price tag (the prices are listed before and after being taxed). Therefore, people prefer to buy basic necessities in the modern market because the modern market sells quality products, the market conditions are clean and comfortable, and the sales system is fixed.

    The first reason is that the modern market sells quality products. However, in modern markets sometimes vegetables and fruit that have not been sold for a long time and the quality decreases, but we still have to pay the same price as vegetables and fruit whose quality is still maintained. In terms of quantity, modern markets generally have a measurable inventory of goods in warehouses. Sinaga (2006) said that the goods sold in the Modern Market have relatively more guaranteed quality because they go through a strict prior selection so that goods that do not meet the classification requirements will be rejected. In conclusion, the modern market sells quality products where the product has passed certain quality standards. The modern market also has a scalable inventory of goods in the warehouse.

    The second reason is the clean and comfortable market conditions. However, the modern market which is located on the outskirts of the city is not clean and comfortable because of its inappropriate location. Pasal 4 (1.D) yang berbunyi menyediakan fasilitas pusat perbelanjaan dan toko modern yang bersih, sehat, aman, tertib, dan ruang publik yang nyaman. Peraturan Presiden NO.112 Tahun 2017 tentang penataan dan pembinaan pasar tradisional, pusat perbelanjaan, dan toko modern. Therefore, cleanliness in this market is mandatory and is closely related to the convenience and satisfaction of consumers for shopping. In fulfilling this, this market generally provides cleaners and air conditioners. In conclusion, modern market conditions are clean and comfortable because cleanliness and comfort are mandatory and important things in modern markets.