I would like to extend my thanks to all the partners of the 'Cultures of the Future: How Generation Z is Shaping the World' project who contributed to the preparation of this book.

ŞİRİN KÖSE

ADANA / TURKEY

Preview audio:

storyj.mp/agf3bc85sbvk

CONTENTS

3-4 page PARTNERS

5-6-7-8 page Şirin KÖSE

9-10-11 page Aslı Nur ALTINOK

12-13-14 page Fatma KARADUMAN

15-16-17 page Zeynep Özlem UÇAR

18-19-20 page Yasemin KARAAĞAÇ

21-22-23 page Sevgül KARADUMAN

24-25-26 page Emel ALATLI

27-28-29 page Anna STRAWA

30-31-32 page Katarzyna ZAKRZEWSKA

33-34-35 page Hacer KÜÇÜKOĞLU

ŞİRİN KÖSE

FATMA KARADUMAN

ANNA STRAWA

ZEYNEP ÖZLEM UÇAR

Katarzyna Zakrzewska

SEVGÜL KARADUMAN

ASLI NUR ALTINOK

HACER KÜÇÜKOĞLU

YASEMİN KARAAĞAÇ

EMEL ALATLI

TURKEY

ADANA

İZMİR

SAKARYA

ŞANLIURFA

BİNGÖL

AFYON

BİNGÖL İSTANBUL

POLONYA

Generation Z's View of the Workplace

Research shows that Generation Z doesn't only seek financial gain in the workplace. Global research conducted by Deloitte reveals that a significant portion of young employees expect the organizations they work for to produce social benefits and uphold ethical values.
For Generation Z, meaningful work is of paramount importance. This generation prefers to work for organizations that align with their personal values and has a more positive attitude towards businesses that prioritize social responsibility activities. Furthermore, companies with strong technological infrastructure are seen as more attractive by young employees.

Expectations from the Workplace
One of the most prominent expectations of Generation Z is flexibility in work. Remote and hybrid work models, which became widespread after COVID-19, have directly impacted this generation's career choices. Young employees find performance- and results-oriented systems more suitable than rigid working hours.
Career development is also among the priorities of Generation Z. LinkedIn and Gallup research shows that young employees prefer organizations that offer continuous learning opportunities. Training programs, certification processes, and mentoring practices are among the factors that increase Generation Z's commitment to the organization.

Future Plans and Career Trends

Generation Z shows great interest in entrepreneurship and digital careers. Social media, e-commerce, and content creation offer significant opportunities for young people.
With the impact of artificial intelligence and automation, skills such as digital literacy, problem-solving, and creativity are becoming even more important. Therefore, Generation Z focuses on continuous self-improvement.
Furthermore, young people prefer gaining diverse experiences and flexible work models rather than working in a single job for a long time.