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MKT 230 Week 9 Final Project 

Marketing Plan Outline

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MKT 230 Week 9 Capstone DQ

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Week-9-Capstone-DQ

How has learning about marketing concepts given you a 

better understanding of the market place and how 

businesses and consumers make decisions? Has what 

you have learned about marketing increased your 

interest in a future career in marketing? What do you 

value most from taking this course?  

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MKT 230 Week 8 Individual Assignment 

Sales Promotion Techniques

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Techniques

Write a 700- to1,050-word paper 

summarizing the key sales promotion 

techniques that   marketing firms 

direct toward trade and consumers.

MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity

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8-CheckPoint-2-Marketing-Concepts-Activity

Write a 200- to 300-word response   to the Marketing 

Concepts

Discussing Choices and Ethical Issues question 6   found onp. 

532 of Marketing

Real People, Real Choices. Your response should be posted as 

an attachment in the Assignments link of the   ecampus

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MKT 230 Week 8 CheckPoint 1 

Developing An Advertising Campaign

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MKT 230 Week 7 DQ 2

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MKT 230 Week 7 DQ 2

Search your local newspaper for advertisements and 

examples of pricing strategies. If you do not have access 

to a local newspaper, search for a newspaper online. 

What are two pricing strategies you found in the 

advertisements? 

MKT 230 Week 7 DQ 1

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MKT 230 Week 7 DQ 1

 Imagine that you are a mentor to a new employee at a 

marketing firm. The new employee is having trouble 

understanding what the term market communication 

really means. Using what you have learned, explain to 

the new employee how marketing communication can 

influence a buyer.

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MKT 230 Week 7 CheckPoint Integrated Marketing 

Communication

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Week-7-CheckPoint-Integrated-Marketing-

Communication

Write a 200 to 300 word responseanswering the 

following questions:

Howdoes an organization establish an IMC plan?

Whatare some of the different stages a company goes 

through when developing   itsIMCstrategy?

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MKT 230 Week 6 Individual Assignment Life Cycle 

Management Analysis

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Week-6-Individual-Assignment-Life-Cycle-Management-

Analysis

Resource:   Ch 9 of Marketing:Real People, Real Choices

Read thefollowing: In recent times, a popular consumer 

electronics company, Apple®has released a high-

demand product to the marketplace. The iPod®portable 

MP3 player and iTunes®interface allow the user to 

quickly and easily purchase, download, and listento 

music. 

MKT 230 Week 6 CheckPoint Branding Strategiesq

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Week-6-CheckPoint-Branding-Strategies

CheckPoint: Branding   Strategies

Select a large company that has   created a 

strongproduct identity in the market. What branding 

strategies has the company   usedto create its product 

identity? Provide examples and explain your   reasoning 

in a 200 to 300 words.

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MKT 230 Week 5 DQ 2

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MKT 230 Week 5 DQ 2

Consider the products you described and classified in 

the previous discussion question. Using figure 8.3 on p. 

257 of the textbook as a guide, in what stage of product 

adoption do you think each of the products fall under? 

Do you use similar products as your classmates? 

Describe whether you agree or disagree with their 

assessment.

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MKT 230 Week 5 DQ 1

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MKT 230 Week 5 DQ 1

Look around your home or office and select three 

products you currently use. Briefly describe each 

product. How would you classify each one?

1.     Refrigerator

2.      My purse

                        3.     Television

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MKT 230 Week 5 CheckPoint New Product Development

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Week-5-CheckPoint-New-Product-Development

Write a 200 to 300 word to the following scenario

You are   working in the product development 

department of a company that creates household 

products. Your team has come up with an idea for a 

revolutionary new   cleaning product. Using the seven 

phases of new product development as a guide, describe 

how your company will develop the new product.

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MKT 230 Week 4 Individual Assignment Target Market 

Strategy Presentation

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Week-4-Individual-Assignment-Target-Market-Strategy-

Presentation

Resource:   Ch.<spanstyle ‘font-weight:normal’> 7 in 

Marketing:Real People, Real Choices

Select a new product or service   that you would like to 

introduce to the marketplace. You use this same product  

when completing your Final Project in Week Nine.

MKT 230 Week 4 Check Point Customer Relationship 

Management

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CheckPoint: Customer Relationship   Management

Review the descriptions of   customerrelationship 

management (CRM) characteristics found in Appendix D.

Complete Appendix D by identifying ,tivitiesthat can be 

classified by each characteristic of a CRM plan: share of  

customer,lifetime value of a customer, customer equity, 

or high-value   customers.

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