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MKT 421 Final Exam

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MKT 421 Week 5 Learning Team Assignment Marketing Plan 

Final Paper And Prsentation

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MKT 421 Week 5 Learning Team Assignment Marketing Plan 

Final Paper and Prsentation

Write a 6,300- to 7,000-word paper integrating your previous 

Learning Team assignments into a final Marketing Plan Paper. 

In addition, address the following information in your paper:

o     Identify the appropriate place and promotional strategy 

that should be used in the development of the strategic 

marketing plan.

MKT 421 Week 5 Final Guide

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MKT 421 Week 5 Environmental Factors Assignment

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Environmental-Factors-Assignment

MKT 421 Week 5 Environmental Factors  

Select an organization with which you are familiar that 

conducts both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the 

environmental factors that affect global and domestic 

marketing decisions. Address the following as they relate to 

the organization’s marketing decisions:

o     Analyze the influence of global economic interdependence 

and the effect of trade practices and agreements.

MKT 421 Week 5 DQ 3

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DQ-3

MKT 421 Week 5 DQ 3

How has technology affected marketing? What types of new 

technologies are organizations using to market their products 

and services to both buyers and sellers?

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MKT 421 Week 5 DQ 2

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DQ-2

MKT 421 Week 5 DQ 2

You are the marketing manager for a leading coffee chain. 

Your company has made the decision to expand 

internationally, specifically into China. What are some 

environmental factors that you will need to consider in 

marketing your coffee in China? Which of one of these factors 

would have the largest effect on the company’s marketing 

strategy? Explain why.

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MKT 421 Week 5 DQ 1

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DQ-1

MKT 421 Week 5 DQ 1

Florida’s Department of Citrus and a coalition of consumer 

groups have launched an attack on your company for deceptive 

marketingbecause your company markets its SunShine drink 

as fruit juice even 

MKT 421 Week 4 Marketing Plan Phase III

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Marketing-Plan-Phase-III

MKT 421 Week 4 Marketing Plan Phase III

Write a 1,400- to 1,750-word paper to include the following 

information:

o     Describe the attributes of your product or service in detail.

o     Describe the pace at which your product will move through 

the product life cycle and the factors that will affect its 

movement. How will the product life cycle affect the marketing 

of your selected product or service?

MKT 421 Week 4 Individual Assignment Using Perceptual Maps 

In Marketing Simulation Summary

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MKT 421 Week 4 Individual Assignment Using Perceptual Maps 

in Marketing Simulation Summary

Resources: Using Perceptual Maps in Marketing simulation

Complete the simulation, Using Perceptual Maps in Marketing, 

located on the student website.

MKT 421 Week 4 DQ 3

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DQ-3

MKT 421 Week 4 DQ 3

What does the term noise mean in marketing? With so much 

advertising noise in the marketplace, how can a company 

ensure its message is heard?

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MKT 421 Week 4 DQ 2

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DQ-2

MKT 421 Week 4 DQ 2

What are the similarities and differences between promotional 

push strategies and promotional pull strategies? What is an 

example of a situation in which an organization would use a 

push strategy? What is an example of a situation in which an 

organization would use a pull strategy?

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MKT 421 Week 4 DQ 1

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MKT 421 Week 4 DQ 1

What is a distribution channel? What is the relationship 

between channels of distribution and logistics? How does 

geographical location affect your selection of distribution 

channels?

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MKT 421 Week 3 Learning Team Assignment Marketing Plan 

Phase II

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MKT 421 Week 3 Learning Team Assignment Marketing Plan 

Phase II

Resources: University Library, Internet

Use the product or service you selected for your Marketing 

Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the 

following:

o     Identify the segmentation criteria that will affect your 

target market selection. Identify your target market.

MKT 421 Week 3 Individual Assignment Marketing Research

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Individual-Assignment—Marketing-Research

MKT 421 Week 3 Individual Assignment    Marketing Research

Resources: University Library, Kudler Fine Foods Virtual 

Organization

Use the Virtual Organization link on the student website to 

access additional company information on Kudler Fine Foods.

MKT 421 Week 3 DQ 2

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DQ-2

MKT 421 Week 3 DQ 2

Select a product or service. Then select three different 

organizations that provide your selected product or service and 

compare the prices associated with your selected product or 

service. What is the difference between the prices among the 

different organizations? What is the rationale for this 

difference?

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MKT 421 Week 3 DQ 1

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MKT 421 Week 3 DQ 1

Select a product with which you are familiar. What stage is 

your selected product at in the product life cycle? Provide 

rationale for your answer. Based on your knowledge of the 

product life cycle, what types of changes will occur to your 

selected product as it continues through the product life cycle? 

How will this affect the marketing of your selected product?

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