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MKT 438 Final Exam

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MKT 438 Week 5 Team Assignment Final 

Paper And Presentation

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MKT 438 Week 5 Team Assignment Final 

Paper and Presentation

Write a 3,750- to 4,500-word paper 

integrating revised versions of your 

previous Learning Team Assignments. 

Include the following elements in your 

PR Campaign:

• An executive summary

• An analysis of the relationship 

between the PR Campaign and marketing 

within the integrated marketing 

communications program of the 

organization

• An analysis of the impact of ethical 

considerations

MKT 438 Week 5 Final Exam Questions

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MKT 438 Week 5 DQ 3

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MKT 438 Week 5 DQ 3

How has globalization, technology, and diversity affected PR in 

the past five years?

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MKT 438 Week 5 DQ 2

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DQ-2

MKT 438 Week 5 DQ 2

How can the power of PR influence and change your point of 

view? Is this ethical?

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MKT 438 Week 5 DQ 1

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MKT 438 Week 5 DQ 1

How has technology impacted the dissemination of information 

to global publics?

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MKT 438 Week 4 Team Assignment 

Public Relation Campaign Progress 

Report Presentation

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MKT 438 Week 4 Team Assignment 

Public Relation Campaign Progress 

Report Presentation

Prepare a 5- to 7-minute oral Progress 

Report Presentation accompanied by 8 to 

10 Microsoft® PowerPoint® slides 

illustrating the work completed on 

your PR Campaign up to this point.

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MKT 438 Week 4 Individual Assignment Effective 

Communication Case Study Analysis

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MKT 438 Week 4 Individual Assignment Effective 

Communication Case Study Analysis

Select one of the following case studies located in The Practice 

of Public Relations or a case study assigned or approved by 

faculty:

• The Tylenol Murders, Ch. 2

• Exxon Corporation’s Bad Good Friday, Ch. 5

MKT 438 Week 4 DQ 3

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DQ-3

MKT 438 Week 4 DQ 3

Read the case on the Exxon Valdex.   What do you see as the 

top PR problems from this case and what would you do 

differently if you were in the PR department?

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MKT 438 Week 4 DQ 2

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MKT 438 Week 4 DQ 2

What potential effects can a crisis have on an organization? 

Explain your answer.

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MKT 438 Week 4 DQ 1

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MKT 438 Week 4 DQ 1

Why is it important to integrate anticipated crisis responses in 

an organization’s proactive PR planning?

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MKT 438 Week 3 Team Assignment Public Relations Campaign 

Strategy Paper

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MKT 438 Week 3 Team Assignment Public Relations Campaign 

Strategy Paper

Write a 1,250- to 2,000-word paper in which you recommend 

strategies to build media relations and generate publicity for 

the organization selected in Learning Team Meeting One. 

Address the following in your Strategy Paper:

• List objectives for the PR Campaign.

MKT 438 Week 3 Individual Assignment Functions Of Public 

Relation Paper

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MKT 438 Week 3 Individual Assignment Functions of Public 

Relation Paper

Write a 1,050- to 1,400-word paper in which you complete the

following:

• Explain the organizational and societal functions of PR.

• Identify an issue within that organization that would have 

both

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MKT 438 Week 3 DQ 3

How critical is the internal communications process in PR? 

Explain.

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MKT 438 Week 3 DQ 2

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MKT 438 Week 3 DQ 2

What is your organization’s relationship with the local, 

regional, national, and global media? How does it impact your 

organization’s PR coverage?

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MKT 438 Week 3 DQ 1

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MKT 438 Week 3 DQ 1

What PR tools are critical in building long-term relationships an 

organization’s publics? What are the advantages and 

disadvantages of these tools?

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