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MKT 498 Week 5 Team Assignment 

Syllabus

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MKT 498 Week 5 Team Assignment 

Integrated Marketing Communications 

(IMC) Plan Paper

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Integrated-Marketing-Communications-

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MKT 498 Week 4 Team Assignment 

Marketing Position Statement 

Presentation

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MKT 498 Week 4 Individual Assignment 

Alternative Marketing Options Paper

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MKT 498 Week 4 DQ 4

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DQ-4

What is a value-added network? What are the advantages and 

disadvantages of selecting value-added networks? How does 

the distribution change with the different stages of the product 

life cycle? 

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MKT 498 Week 4 DQ 3

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DQ-3

What effect has e-commerce had on traditional brick-and-

mortar business? Provide at least two examples and explain 

the effects. How can a business determine what proportion of 

the budget should be allocated for e-commerce? How has e-

commerce globalized the small business?

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MKT 498 Week 4 DQ 2

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DQ-2

What decisions go into selecting a distribution channel? What 

decisions go into selecting new distribution channels? What is 

the difference between a vertical and a horizontal distribution 

channel? Provide an example. 

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MKT 498 Week 4 DQ 1

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DQ-1

What is the relationship between a target market and selecting 

a distribution channel? How do the changes in the target 

market affect the design of the distribution channel? Provide an 

example.

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MKT 498 Week 3 DQ 4

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DQ-4

Why is important for a business to consider alternative 

marketing tactics when developing an integrated marketing 

communication (IMC) campaign? What are some of the 

strengths of each type of communication? Provide examples. 

How do the types of communication vary by product category? 

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MKT 498 Week 3 DQ 3

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DQ-3

What is CPM? Why is CPM important? What are some of the 

differences between “total cost of CPM” and “advertisement 

versus the CPM rate”? 

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MKT 498 Week 3 DQ 2

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DQ-2

Identify a current and innovative advertising campaign you 

have observed recently. What are the characteristics of the 

campaign? Why is it innovative?

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MKT 498 Week 3 DQ 1

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DQ-1

What are some of the current trends influencing the 

effectiveness of advertising? What effect does emerging 

technology have on advertising? What are the changes in 

consumer behavior that are being affected? 

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MKT 498 Week 2 Individual Assignment 

Marketing Analysis Tools Table

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MKT 498 Week 2 DQ 6

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DQ-6

Why is product life cycle important? What changes should occur 

in advertising, sales, and promotion at the various stages of 

the product life cycle? Provide examples.

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MKT 498 Week 2 DQ 5

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DQ-5

What is the value and purpose of a marketing positioning 

statement? How does the assessment affect the development 

of the marketing position? How often should the marketing 

position change or be reviewed? Does it depend on the type of 

business or customer? Provide examples. 

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