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MKT 571 Week 6 Summary

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MKT 571 Week 6 Learning Team Assignment Product Launch 

Plan

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MKT 571 Week 6 Learning Team Assignment Product Launch 

Plan

Develop a product launch plan for two markets (domestic and 

international).

Write a 2,800- to 3,500-word paper explaining each of the 

following elements in your team’s Product Launch Plan:

MKT 571 Week 5 Team Assignment 

Marketing Plan Phase III

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MKT 571 Week 5 Summary

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MKT 571 Week 5 Learning Team Assignment Communications 

Plan

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MKT 571 Week 5 Learning Team Assignment Communications 

Plan

Develop a communications plan for your product launch, 

including both your domestic and international markets.

Write a 700- to 1,050-word paper addressing the following:

·   Evaluate factors involved in developing and managing an 

effective marketing communications plan for the new product.

MKT 571 Week 5 DQ 2

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DQ-2

Instead you’re going to get a chance to get your creative juices 

going and to hopefully have some fun doing it.

Each of you will demonstrate your creative approach to the 

ReCharge Bar by developing a TV commercial, radio spot or 

magazine ad. You don’t need to get fancy with the graphics. 

You can verbally describe what is going on. But write the actual 

copy for your ad.

MKT 571 Week 5 DQ 1

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DQ-1

 Let’s assume our objective for ReCharge is to deliver $300 

million in first year sales and to capture the #1 market share 

position in the category by the end of our first full year of 

operation.

(BTW. Setting marketing objectives prior to developing 

strategy is real important)

What should our promotional budget be? Why? What 

methodology did you use to come up with your budget?

MKT 571 Week 4 Team Assignment 

Marketing Plan Phase II

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MKT 571 Week 4 Summary

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MKT 571 Week 4 Learning Team Assignment Channel And 

Pricing Strategies

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MKT 571 Week 4 Learning Team Assignment Channel And 

Pricing Strategies

Select a second country as the international market for your 

product. Your home country was selected in Week Two.

Develop channel and pricing strategies for your product launch, 

and include both your domestic and international markets.

MKT 571 Week 4 DQ 2

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DQ-2

Let’s assume that The Recharge Bar has been wildly successful 

and we have achieved all our major objectives in the U. S. 

market by the end of year three. Should we consider 

expanding our distribution globally? What are some of the 

major factors that we need to be aware of and plan for? In 

other words, what makes marketing on a global basis more 

difficult than simply distributing our product nationally?

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MKT 571 Week 4 DQ 1

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DQ-1

Let’s assume that our overall objectives for the ReCharge bar 

is to generate $300 million in year 1 sales and capture the #1 

market share position in the U. S market. Describe your 

Distribution strategy to allow these lofty goals to be 

accomplished. 

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MKT 571 Week 3 Summary

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MKT 571 Week 3 Individual Assignment 

Classic Airlines Marketing Solution

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Solution

MKT 571 Week 3 Individual Assignment 

Classic Airlines Marketing Solution

Use a problem-solving model to solve 

Classic Airline’s marketing problem 

located on the student website. It is 

not required but you may use the nine-

step model. You must identify and 

define the problem, and apply a robust 

problem-solving process.

MKT 571 Week 3 Individual Assignment 

Case Study

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MKT 571 Week 3 DQ 2

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What price do you charge for the 

treatment? Defend your answer. 

Consider all your stakeholders. 

(Including your stock holders)

Hint. You won’t find the answer to 

this hummer in your text. Also don’t 

spend too much time trying to quantify 

your answer. I’m looking more for 

your top of mind solution to this 

one.

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MKT 571 Week 3 DQ 1

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DQ-1

What do you think are the most important 

characteristics/attributes of successful sales people? Discuss 

BTW Sales is part of the marketing function.

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