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PSY 322 Week 5 Individual Assignment 

Case Study Analysis

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PSY 322 Week 4 Individual Assignment Geodemographic 

Clustering

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PSY 322 Week 4 Individual Assignment Geodemographic 

clustering

Select a product or service with which you are familiar.

Read carefully the section on Geodemographic Clustering in 

Chapter 10 of Consumer Behavior.

Choose two of the Social Groups from the PRISM NE grouping 

on p. 330 and two of the PRIZM Lifestyle Groups on p. 331 of 

Consumer Behavior.

PSY 322 Week 4 DQ 2

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PSY 322 Week 4 DQ 2

Select two households featured in two television series. 

Classify each household into a social class. What is each 

household’s lifestyle and consumption behavior?

Be very specific with details and examples. No generalities!

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PSY 322 Week 4 DQ 1

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PSY 322 Week 4 DQ 1

 Find two deodorant ads targeted to different audiences. 

Analyze the aspects of each. Explain how groups may interpret 

them. Is there a difference? If so, why?

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PSY 322 Week 3 Team Assignment Consumer Traits And 

Behaviors Paper And Presentation Conceptual Map

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PSY 322 Week 3 Team Assignment Consumer Traits and 

Behaviors Paper and Presentation Conceptual Map

Prepare a conceptual map of where your LT sees the Consumer 

Traits and Behavior Paper going. This can be a formal outline, 

scatter maps or ven diagrams. Be creative!

PSY 322 Week 3 Individual Assignment Marketing Research 

And Promotional Message

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PSY 322 Week 3 Individual Assignment Marketing Research 

and Promotional Message

Select a consumer group that you are interested in.

Using online sources, subdivide that group by two demographic 

and two psychographic variables. (Urban vs. rural teenagers; 

senior achievers vs senior survivors)   See VALS, Ch 3 in 

Consumer Behavior)

PSY 322 Week 3 DQ 2

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PSY 322 Week 3 DQ 2

Take a look at the comparative chart on p. 14 in your 

Consumer Behavior text.

Chose one of the 14 comparisons. Make sure it is one that no 

one else has used yet. (You’ll have to read their DQs to know 

which ones are taken).

Think of a product you are familar with.

PSY 322 Week 3 DQ 1

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PSY 322 Week 3 DQ 1

What did Colonel Sanders of KFC do in the 1930s that most 

people hadn’t thought important until the 1950s? Give the 

name of the strategy and details on what he did.

Same question for Ray Kroc of McDonald’s in the 1950s.

PSY 322 Week 2 Team Assignment Consumer Traits And 

Behaviors Paper And Presentation References

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PSY 322 Week 2 Team Assignment Consumer Traits and 

Behaviors Paper and Presentation References

Submit an annotated reference list, showing the works cited in 

the paper, which must include at least eight peer-reviewed 

sources from the University Library.

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PSY 322 Week 2 DQ 2

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PSY 322 Week 2 DQ 2

Take a look at the “Product repositioning” section starting on 

p. 170 of your Consumer Behavior text. It details the change 

in wording and the slogans used to change the public’s 

perception and acceptance of “second mortgages” by calling 

them “home equity loans” and suggest that this had a role in 

the recent real estate financial troubles.

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