The video begins with a low key tracking shot, following a girl into a high lit room, this could foreshadow she is moving forward in her life as the light could represent hope and life. A close up shot shows her sad facial expression and we get the impression she feels awkward and doesn’t know where to look as she remains looking at the ground for a few moments. When she does look up, a 180-degree rule shot is used, to introduce us to the second character. She adorns a crown, beauty pageant sash and dress and is holding a bunch of flowers. However, her glamorousness is not all what it seems, as her makeup is running down her face as she has been crying. This creates enigma as the viewers want to know what has happened between the two girls, which is essential for the viewer to remain interested. 

A wide shot the shows the first girl we met removing her black hat and chucking it to the broken down beauty queen. From watching the rest of the video, we can connate that the black hat may represent their friendship as she is giving her another chance. The video then cuts to a panning shot of a new location, with the bands name and song title layered over the top. The white writing stands out from the background, and the large font will help the names remain in the viewer’s head. 

A montage of shots are then used, showing the two friends in various locations having fun together. This appeals to the audience as in todays society, thanks to social media we are obsessed with what everyone around us is doing. For example, we post status’s, pictures, tweets about where we are and what we are doing. Therefore, by seeing what the two girls are doing, it creates interest with the audience. All the different locations appeal to the audience, as there are loads of different visuals to look at and a variety of colours. 

A main part of the video which I believe will appeal to the audience is when a mid shot is used, showcasing the two girls approaching a car with one of them grasping a baseball bat. This creates instant interest as the friendly, nice girl image is broken and they become more attention-grabbing characters. On the beat of the drop, the girl smashes the window of the car with the bat, demonstrating Goodwin’s thought beat theory. A tracking shot is then used as the girls run away from the car laughing and smiling. The genre of music can be seen here, as dance genre music are known for fast pace, fun videos.

As the music video goes on we further learn that the two girls are not traditional good girls, but can be seen as partners in crime. For example, when they are in a pub, one of the girls is aggressive towards a male of a similar age to her. This may appeals to a female audience, as the narrative steps away from the male gaze theory, and shows women as tough individuals, not a males object. 

Furthermore, the two young girls get up to more trouble, however as the music video gets on the crimes seem to get more serious. Fast pace shots show the pair robbing shops, setting fire to a bar and causing havoc. The lighting for these shots is quite low key, which creates elements of mystery, it also allows extra emphasis to be placed on visuals such as the fire. 

A mid shot is then used showing the girls sitting on a red sports car as a man approaches them. It then cuts to a new location, as we see the man walking down a set of stairs with the pair following him. This creates appeal for the audience as we want o know who he is, and if he has good or bad intentions. We are taught growing up not to talk to strangers, so the fact the girls have gone back to this mans house makes viewers worried and concerned about who the individual is.

Using the rule of thirds, the first thing we see in the room they enter is a photo shoot set. This highlights that the man must be a photographer. After a variety of zoom shot’s, we see one of the pair getting quite friendly with the man, whilst her friend remains seated and looking uncomfortable. A few moments later we then see her on the sofa in a low key lit room whilst she sits frustrated on her own. The camera then cuts to a wide shot of the girl on a bus on her own, the same bus that was shown previously where the pair sat laughing and smiling. This shows a binary opposite of friendship and loneliness. This links to Straus’ theory of how binary opposites allow the story to move on to the next stage of the narrative, of the opposing elements being resolved

The overall pace of the shots now slows down, however this is the most important part of the narrative, so viewers will remain interested and wanting to watch even though the cuts are slower. I believe this is the climatic part as it is where we get the first ideas of why the pair are no longer friends as was shown at the beginning of the video. A point of view shot is used to show the first girl we met see her old partner in crime on a billboard advertising water. A variety of shots in a range of locations are then shown, with the girl on her own, further showing the binary opposition. An over the shoulder shot then shows the same ‘now model’ girl on the cover of a magazine. 

It then cuts back to the two girls in the initial location, and using shot reverse shot we see the first girl walk away from the crying beauty queen. The last location shown is a dressing room, with the beauty queen sitting with her back to the camera looking in the mirror. Low key lighting is used, however the centre circle is lit up, which illuminates her figure. It makes her stand out, whilst also foreshadowing that there is hope for her and her friend’s friendship. A close up shot of the back of her head shows her ripping off her crown. The camera then faces the front of her, and an extreme close up shot is used to show her pulling down her balaclava that her friend chucked her. This shows that she has left her beauty days behind her and that her friendship is more important to her. It is a circular narrative as it ends with how the story began. I think this video is exciting and appeals to the audience through its fast pace editing, use of colour and strong yet easy to follow narrative.