History

Air Jordan is a brand of basketball footwear and athletic clothing produced by Nike and endorsed and created for Chicago Bulls basketball player Michael Jordan. Now you ask... Who's Michael Jordan?

Michael Jeffrey Jordan is an American retired professional basketball player and (now) businessman.

Jordan played 15 seasons in the National Basketball Association, also known as NBA, for the Chicago Bulls and Washington Wizards. His biography on the NBA website states: "By acclamation, Michael Jordan is the greatest basketball player of all time". He wore the famous 23 shirt

Michael jordan

The evolution of Air Jordan's logo

Jordan Brand’s Jumpman logo — created from a silhouette of Michael Jordan leaping for a dunk — is one of the most recognizable in sports. Since the first Jordan sneaker was released in 1985, anecdotes about the brand and Jordan himself have continued to entertain fans. But many might not know that in the photo that inspired the Jumpman, His Airness was actually wearing New Balance basketball sneakers, as he wasn’t under contract with any brands at the time.

Nike brand to Jordan brand

Originally Air Jordans were being released as a Nike sneaker but soon enough the Air Jordans sneakers had become so popular that Nike decided to make it a sub-brand of its own company.

Air Jordan- Snickers

Jordan sneakers are the most popular type of shoes in the world today. The sneakers are easily recognizable by the jumpman symbol printed on them. This logo is found on the sneaker’s heel and tongue. Jordan shoes have twenty- four different materializations, special editions and color combinations. It is critical to note that mainly, Jordan shoes were used by people playing basketball but later, the company started to offer other sneakers for athletes, baseball and football players (Kellner, 79). Currently, many people, particularly sneaker lovers, have vast collections of shoes in their homes. These shoes are used for different reasons and occasions. On the other hand, a certain group of people just buys them not considering what activity they are meant for. There are various classifications or categorization of shoes. Consequently, there are   people who categorize their shoes by the product names while others do it by their colors (Kellner, 80). In this case, Jordan shoes will be categorized in various categories.

Timeline